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Last year’s roster was a bit lacking in the baby department.

Will advertisers bring more babes – I mean babies – back to star in Super Bowl 2016? Go Pro shows us the possibilities for filming our little babies with their new, versatile camera.

This spot is visual — and as you’ll see below, you can’t understand it until you watch it and see what it’s really telling you.

Let me tell you up front: chances are you won’t like what Audi has to say. Not the real Soapbox Derby, mind you; that’s a highly competitive event held on a nationwide basis involving both young boys and young girls almost equally.

In Super Bowl’s past, we’ve seen babies help sell cars, Doritos, cameras and even investment advice.

It’s not clear what makes these tiny tots such experts on these products, but they’re so cute and funny that we’re inclined to believe them.

Meanwhile a look back at the best baby commercials from Super Bowl’s past…. With neat camera angles and a techno soundtrack, a baby walker never looked this cool.

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Three years ago, during Super Bowl XLII, e Trade entrusted its public image to a talking (and puking) baby.

“I was terrified.”For Myhren, who joined Grey after stints at Leo Burnett Detroit and TBWA\Chiat\Day, the e Trade baby would be his first big ad–a Super Bowl ad, no less, costing many millions of dollars to get on air–since taking over the creative helm at the 93-year-old agency.

“I had just come to New York, and this was my big chance–here’s the first big Super Bowl spot for my agency–and it was a talking baby, which had been done a million times,” he says.

To find a world where girls are the underdog in youth racing, we need to go to the past.

The Super Bowl is known for its memorable commercials during the half-time break of each game.


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